Lux The Beauty Soap Case Study

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Lux the beauty soap case study. Lux was first introduced as a toilet soap in 1925. Objective of this project This project is an outcome of an analysis of Lux brand by Unilever Bangladesh Ltd. In 1925 the brand was extended to the toilet soap category.

The main purpose of the project is to find what strategies the company uses to market its world famous beauty soap LUX in Bangladesh. As of 2009 Lux revenue was estimated at 1 billion. Lux has been the largest selling personal wash brand in the country.

The study is confined to the city of Coimbatore only considering the consumers of effect of Lux soap. We inspire women to embrace their femininity and express their beauty beyond appearances. OUR LUX STAR From the.

Luxderived from the word luxury was launched in 1899 as a laundry soap in the UK. The ranges of products that fall under the brand Lux include beauty soaps shower gels hair shampoos and conditioner and other bath additives. From its inception Lux has been the leading beauty soap brand in the Sri Lankan toilet soap market.

Lux is the first brand to bring the sunscreen concept. Lux Soap came into existence in 1964. Highlighting on the theme beauty soap of film stars lux wanted to develop a strong connection with the consumers by influencing on their belief and attitude that the soap has certain features and benefits which has influenced the.

Lux - A success story Lux beauty soap is a brand of Unilever and is among the most popular soaps globally. Case Study LUX Indonesia uses a movie awards event to create buzz for its beauty product launch Key results 25 engagement rate 39 follower increase 005 CPE The opportunity Lux Indonesia Lux_ID the market leader in Indonesias beauty soap category wanted to create maximum buzz around the launch of its Lux Whitening Body Wash. The study has been undertaken to find out the customers awareness towards Lux soap.