Ponds White Beauty Advertisement

Semiotic Analysis of Advertisement Dona Rahayu Sugiharti Universitas Airlangga Abstract This study focuses on the semiotic analysis of advertisement video.

Ponds white beauty advertisement. Ponds White Beauty- a cream that gives a pinkish white glow to any skin tone. Ponds white beauty is advertised as giving you a radiant pinkish white glow pale white or pinkish white The famous Bollywood actors featured in the ad cause controversy as by taking part in this advertisement campaign they are encouraging their fans to associate lighter skin tones with power and happiness. Who is Ponds White Beauty - Pakoda AD Girl Model Cast Name 2020 Reviewed by TVADGirl team on July 11 2020 Rating.

In 2008 Ponds released a new product called White Beauty Pinkish White Day Cream and with its release came an advertisement in the form of a commercial. Hey guysIm so glad to share my TV adfilms with you hereGrateful for your love support and blessings. What differs from these mainstream cosmetic commercials is Ponds White beauty Episode 1.

All other creams make our skin shine and glow but this cream is special. This idea of white beauty creates problems within India itself and globally. This study will explore the value hidden that is displayed in the advertisement.

The Ponds White Beauty ad uses white privilege to oppress women of colour. To give you some background on this advertisement it begins with a beautiful Indian woman with very delicate features parting ways with a white man who has very masculine features in what appears to be an airport. The advertisement for Ponds White Beauty skin lightening cream is but a drop in the bucket of a mass marketing campaign orchestrated by western companies pervasively spreading their ideal of a white hegemonic.

The commercials use. About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy Safety How YouTube works Test new features. Beautiful in this advertisement are women who have white skin and use.

For example the white skin toned woman is in a relationship with a famous man and is being portrayed as beautiful whereas the woman of colour did not win the man and begins using the radiant pinkish white glow cream that is being advertised to make her beautiful. The commercial tells the story of an Indian woman who was happily in. In Ponds White Beauty advertisement the product being sold is a skin care treatment to lighten the pigment of your skin.